BREW IT RIGHT

COFFEE CULTURE

Here's the great thing about coffee - it has as many delightfully kooky variants as there are cultures in the world. Here's our collection of some habits that exemplify the coffee habits of people around the world...

  • Most Italians have an espresso after dinner to help in digestion
  • 50 million Americans brew their coffee at home everyday
  • The Turkish believe that "coffee should be black as hell, strong as death and sweet as love"
  • An average Finn consumes 2.64 cups of coffee everyday (let's round that off to 3?)
  • Google "The Tim Tam Slam" to discover a delightful Australian coffee trick
  • A best-selling combination from Taiwan is coffee with sea salt
The statements above are drawn from public sources. We aren't a 100% sure of their authenticity but we found them interesting as hell...

AEROPRESS

The AeroPress coffee maker is a new kind of coffee press that brews coffee under ideal conditions: proper temperature, total immersion, and rapid filtering. This gives amazingly delicious coffee with a wide range of beautiful flavors but without bitterness and with very low acidity. Since its introduction, the AeroPress has become a much beloved brewer for serious coffee lovers and coffee professionals around the world.

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FRENCH PRESS

Also known as Press Pot, Coffee-Plunger, or in French, Cafetière, this a very simple combination of a glass container and a piston with a sieve at one end and a lid at the other. Ground coffee and boiled water are stirred together and left in the glass container for about four to five minutes together. Upon plunging the piston, the ground is retained at the bottom, and coffee can be poured out.

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CHEMEX

The Chemex coffee maker is a manual, pourover style glass container invented in 1941. Apart from its sophisticated design, it makes a great cup of coffee. The Chemex will give you a remarkably clean cup of coffee. Coffee is brewed by first placing the paper filter and the ground coffee in the neck of the flask, while heating water in a separate vessel. The ground coffee is ‘bloomed’ or moistened by pouring some hot water onto the dry coffee. And finally, the desired quantity of water is poured over the ground coffee, which percolates down in to the flask.

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MOKA POT

Italian by origin, the Moka Pot is an interestingly designed metal kettle, usually made with stainless steel. It can be used on a stove, therefore earning also the moniker Stovetop Coffee Maker. It boils water and traps the steam in a lower container with the help of a gasket, until steam reaches the pressure to push water up through the ground. This is when the brew gathers in the top container, bubbling as it appears.

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TRADITIONAL INDIAN FILTER

Decoctions for the famed Indian filter coffee have been brewed using the simple but highly effective Indian Filter for a long time. The filter uses gravity to allow boiled water to take its time to go through the ground, producing coffee, drip by drip. Your decoction brews surprisingly quickly through this gadget, ubiquitous in most South Indian kitchens

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